The secret of wet wipes liquid: the core competitiveness that can not be ignored in new wet wipes factories

Today, with the increasing homogeneity of wet wipes products, "whose wet wipes are gentler and more practical" is no longer based on packaging or paper materials to win the market, but depends on the technical strength and user experience of wet wipes liquid (Wipe Solution).

For wet wipes factories that are under construction, paying attention to the formula, supply chain and customization capabilities of wet wipes liquid from the beginning will directly affect your bargaining power and customer stickiness in the OEM/ODM market in the future.

Wet wipes liquid ≠ clean water + alcohol, behind it is the formula technology

An excellent wet wipes liquid is far more than just "adding some fragrance or disinfectant". It involves the following key technical indicators:

✔ Mildness pH balance (especially baby and makeup remover wipes)

✔ Ingredient safety: no irritating preservatives, no alcohol, no fragrance

✔ Functional additions: such as hyaluronic acid moisturizing, aloe vera soothing, sterilization and mite removal

✔ Ingredient stability: uniform penetration in the wet wipes fabric, not easy to evaporate, non-sticky

✔ Compatibility: no reaction with different materials such as spunlace fabric and bamboo fiber

Therefore, a mature wet wipes factory is often equipped with a professional liquid formula R&D team or a joint third-party laboratory to form its own unique "liquid formula library".

For new factories, wet wipes liquid determines your product launch efficiency and customer satisfaction

Many newly built wet wipes factories invest more in equipment and paper towel fabrics, but are not well prepared for the formulation capabilities of "wet wipes liquid", resulting in the following problems:

✘ Unable to meet customer differentiated needs during proofing (such as fragrance-free/pure plant)

✘ The factory products are not clean enough and have a heavy residual feeling after use

✘ Serious homogeneity makes it difficult to achieve high-end differentiated pricing

On the contrary, if you can lay out the following capabilities in advance, you will quickly improve your market competitiveness:

Build a liquid proofing platform: quickly develop and evaluate new formulas

Form a standard formula + customer customization library: such as maternal and child/medical/pet scenarios

Provide export-grade liquid solutions (compliant with FDA, EU and other standards)

New trend: Oil-in-water technology and water-based refreshing liquid are favored

A very popular process in wet wipes liquid is:

Oil-in-water (O/W) microemulsification technology

It can disperse oily makeup remover ingredients in the water phase in micronized form, achieving:

Strong cleaning power → can dissolve makeup, sunscreen and other residues

Refreshing feeling → not greasy, not heavy

Stable ingredients → not easy to stratify, not irritating

This technology is particularly suitable for the development of high-end products such as beauty makeup remover wipes and functional skin care wipes, and has been adopted by many Japanese, Korean, European and American brands.

Formula is king, liquid is the soul of wet wipes

For newly built wet wipes factories, wet wipes liquid is your "product moat". In the early stage when production capacity has not yet expanded and the brand has not yet matured, whoever can first make a "good-to-use, inexpensive, and outstanding skin feel" liquid will be able to win the trust of customers first.

If you are planning to build a wet wipes factory, please make sure to consider "liquid formula R&D capabilities" as a top priority, even before purchasing a certain number of machines.

If you are looking for mature wet wipes liquid supply, formula proofing, and OEM solutions, you are also welcome to contact us. We can provide:

Support for basic formulas of various types of wet wipes liquids

OEM customization/pilot proofing services

Export-grade formula development (supporting EU/FDA standards)

Support for fragrance-free/alcohol-free/pure plant liquid R&D