На быстро развивающемся рынке потребительских товаров категория влажных салфеток переживает новый этап структурных преобразований. Согласно недавним отчётам ряда исследовательских компаний, объём мирового рынка влажных салфеток к 2025 году, по прогнозам, превысит 30 миллиардов долларов США благодаря двум основным факторам: функциональности салфеток и разработке индивидуальных рецептур.

Как компания, специализирующаяся на исследованиях, разработке и адаптации рецептур жидких салфеток для салфеток, мы внимательно отслеживаем эти изменения и активно поддерживаем производителей влажных салфеток, предлагая высокоэффективные, готовые к выходу на рынок жидкие решения.

1. Functional Wipes: Can They Really Evolve from "Cleansing" to "Multi-Purpose Care"?

In the past, most consumers viewed wipes as simply "disposable cleaning products," but we disagree. In fact, the market is rapidly shifting toward multifunctionality.

In 2025, based on data analysis of specific sectors, we predict the following will be key growth drivers:

✅ 1. Disinfectant and Antibacterial Wipes

Since the outbreak of the pandemic, public health awareness has increased, and demand for disinfectant wipes has surged. Our liquid formula is both highly effective in killing bacteria and gentle on the skin.

✅ 2. Sports/Fitness Wipes

Have you ever seen functional wipes that not only refresh and de-wrinkle after exercise, but also provide a quick boost of energy? Our cooling and refreshing liquid formula perfectly addresses this pain point. Customers commented on Zhihu after trying it, "It's so comfortable!"

✅ 3. Functional Wipes for Infants and Toddlers

Are you still worried about your baby's red bottom? You're missing out. Basic cleansing, diaper rash prevention, skin care, and non-irritating—the specialized baby wipes formula meets all your needs.

✅ 4. Intimate Care/Feminine Care Wipes

Cleansing power is important, but is comfort unimportant? For such a sensitive area, a formula must be more than just "good enough"—it must have a precise pH, mild ingredients, be fragrance-free, alcohol-free, and enriched with botanical extracts. Our formulas are truly reassuring and caring.

2. Want to avoid generic products in the increasingly competitive wet wipes market? Customized services are the new breakthrough for wet wipe companies!

In the increasingly competitive wet wipes market, can a generic wipe really impress users? Generic products have long been trapped in price wars, prompting more and more manufacturers to seriously consider, "Can I create something uniquely their own?"

We're observing a clear trend emerging:

✔ OEM/ODM clients are actively seeking customized formulas.

Customizing wipes liquid is no longer simply about adding fragrance and color.

Customers today are more concerned with: from efficacy positioning → ingredient structure design → compliance testing → brand alignment, every step requires thoughtfulness, logic, and strategy.

Ultimately, a truly successful wet wipe product relies not on mimicking trends but on letting the liquid itself express its unique brand language. The right formula gives a product soul.

✔ Small batches and fast response have become essential needs.

Short videos are driving viral hits, new products are being tested, and small-batch shipments are being made on cross-border platforms... The pace of customer development is accelerating, pushing the development cycle of wipes liquid to its limits.

Still using the traditional, slow proofing process? Don't blame opportunities for coming quickly; they disappear even faster.

In today's market, competition comes down to quick reaction, the courage to experiment, and the ability to iterate quickly. Formulators who truly understand their customers must possess flexible response mechanisms and the ability to customize small batches of liquid wet wipes to stay ahead of the curve.Still using the traditional, slow-paced proofing model? You'll only watch opportunities slip by.

Today's formulators must possess flexible response mechanisms and small-batch development capabilities to truly keep pace with clients.

✔ Regulatory requirements are becoming increasingly demanding.

From the EU to the FDA, preservatives, alcohol, fragrances, potential allergens...the threshold for formula compliance is rising year by year.

Just ask: A formula may be good, but can it be exported? Can it be registered? Will customers dare to use it?

This is why a formula development team with regulatory awareness and export experience has become an essential part of any collaborative effort. Customization isn't just a trend; it's already a reality. To differentiate in the wet wipes market, packaging alone isn't enough; the key lies in deep, precise, and precise delivery of the liquid. We believe true competitiveness lies not in the fabric or the bag, but in every ingredient in your formula.

3. How Our Wipes Liquid Solutions Empower Manufacturers

As a trusted partner focused on liquid formula innovation for wet wipes, we provide:

✅ Functional wipes liquid development

Including formulas for refreshing, antibacterial, baby care, feminine hygiene, and more.

✅ OEM/ODM customization services

Tailored to fragrance, skin feel, usage scenario, and target market.

✅ Regulatory compliance expertise

Supporting safe and compliant exports to EU, US, and Southeast Asia.

✅ Small-batch prototyping and rapid R&D support

Quick response for sampling, testing, and iteration of new wipes liquids.

We firmly believe that in 2025 and beyond, the true differentiation in the wet wipes market will lie in the liquid inside — not just in the fabric or packaging. Your wipes deserve a smarter, safer, and more effective liquid solution.