Wipes liquid is the functional core of wet wipes products. Beyond basic cleaning, modern wet wipes are expected to provide skin moisturization, mildness, stability, and long shelf life. To achieve these goals, polyols (multifunctional humectants) play a critical role in wipes liquid formulation.
For wet wipes manufacturers and OEM factories, polyols are not only moisturizing agents but also key contributors to skin feel, preservative boosting, formulation stability, and regulatory compliance.
This article provides a comprehensive overview of polyols in wet wipes liquid, their functions, common types, formulation guidelines, and practical application considerations.
What Are Polyols?

Polyols are organic compounds containing multiple hydroxyl (–OH) groups. In personal care and wipes liquid formulation, polyols are widely used due to their water solubility, safety profile, and multifunctionality.
Common Polyols Used in Wipes Liquid
Glycerin
Propylene Glycol
Butylene Glycol
Pentylene Glycol
Hexylene Glycol
Sorbitol
Xylitol
Caprylyl Glycol (often considered a multifunctional glycol)
Key Functions of Polyols in Wet Wipes Liquid
1. Moisturization and Skin Hydration
The primary function of polyols in wipes liquid is humectancy. Polyols attract and retain water on the skin surface, helping to:
Reduce skin dryness after wiping
Improve skin comfort, especially for baby and sensitive skin wipes
Enhance perceived product quality
This is particularly important in wipes liquid designed for frequent daily use.
2. Improvement of Skin Feel and Slip
Polyols influence the sensory profile of wipes liquid:
Reduce tackiness or stickiness
Improve glide during wiping
Balance surfactant harshness
Different polyols provide different sensory effects, which allows formulators to fine-tune wipes liquid texture and after-feel.
3. Preservation Boosting Effect in Wipes Liquid
Many polyols, especially short-chain glycols, have antimicrobial-supporting properties.
In wipes liquid formulation, polyols can:
Reduce water activity
Enhance the efficacy of preservatives such as PE 9010
Allow for lower preservative dosage while maintaining safety
This makes polyols an important part of a holistic preservation strategy in wet wipes.
4. Solvent and Ingredient Compatibility
Polyols act as co-solvents in wipes liquid, helping to:
Improve solubility of botanical extracts
Stabilize fragrances
Enhance uniform distribution of active ingredients
This contributes to wipes liquid clarity and long-term stability.
Common Polyols Used in Wet Wipes Liquid and Their Characteristics
Glycerin
Functions:
Strong humectant
Skin barrier support
Considerations:
High levels may cause sticky feel
Often combined with other polyols
Typical dosage in wipes liquid: 1.0–5.0%
Propylene Glycol / Butylene Glycol
Functions:
Humectancy
Solvent
Preservation boosting
Considerations:
Good balance of cost and performance
Widely accepted globally
Typical dosage: 0.5–3.0%
Pentylene Glycol
Functions:
Moisturization
Mild antimicrobial support
Improved skin feel
Advantages:
Often used in “mild” or “natural positioning” wipes liquid
Typical dosage: 0.5–2.0%
Caprylyl Glycol
Functions:
Emollient effect
Strong preservative booster
Advantages:
Helps reduce traditional preservative load
Typical dosage: 0.3–1.0%
Sorbitol and Xylitol
Functions:
Sugar alcohol humectants
Skin comfort enhancement
Considerations:
Often used in baby or sensitive wipes liquid
Can influence viscosity
How to Select Polyols for Wipes Liquid Formulation

When selecting polyols, wet wipes manufacturers should consider:
1. Target Product Positioning
Baby wipes
Sensitive skin wipes
Natural or “clean label” wipes
Household or general wipes
2. Sensory Requirements
Non-sticky after-feel
Smooth glide
Fast drying vs moisturizing balance
3. Preservation System Compatibility
Interaction with preservatives (e.g. PE 9010)
Synergy with chelating agents
4. Regulatory and Market Requirements
EU, US, ASEAN compliance
Customer-specific ingredient restrictions
Typical Polyol Levels in Wipes Liquid
In most wet wipes liquid formulations, total polyol content ranges from:
2.0% to 8.0%, depending on product type and positioning
Excessive polyol levels may:
Increase tackiness
Affect nonwoven wet strength
Influence microbial challenge test results
Polyols and Microbial Challenge Testing
Polyols impact preservation performance in wipes liquid:
They may enhance preservative efficacy
But they do not replace preservatives
Challenge testing remains mandatory
Formulators often adjust polyol type and level during challenge test optimization to achieve the best balance between safety and sensory performance.
Common Formulation Mistakes to Avoid
Overloading glycerin leading to sticky wipes
Relying on polyols alone for preservation
Ignoring interactions with nonwoven substrates
Not considering climate and storage conditions
Our Expertise in Wipes Liquid Formulation

As a professional wipes liquid formulation supplier, we help wet wipes manufacturers with:
Polyol system selection and optimization
Customized wipes liquid formulations
Preservation system design
Challenge test troubleshooting
Export-oriented regulatory support
We focus on developing stable, mild, and cost-effective wipes liquid solutions for global markets.
Conclusion: Polyols Are Multifunctional Ingredients in Wet Wipes Liquid
Polyols play a vital role in modern wet wipes liquid formulation. Beyond moisturization, they contribute to preservation efficiency, formulation stability, and overall product performance.
By carefully selecting and balancing different polyols, wet wipes manufacturers can significantly enhance the quality and safety of their wipes products.
Contact us to learn more about our wipes liquid formulation solutions tailored for your market.
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