Winter Is the Best Time to Develop Summer Wipes Products

In the global wipes industry, seasonal products are never developed at the last minute. For sports cooling wipes in particular, successful products are usually planned and finalized months before the summer season arrives.

From liquid formula development and stability testing to regulatory compliance, sampling, and scale-up production, the full development cycle typically takes 3–6 months or longer. This is why many wipes manufacturers begin preparing their summer product lines during winter.

By starting early, wipes factories can:

Secure proven liquid formulations in advance

Reduce development risks and delays

Be fully ready when peak-season orders arrive

Early preparation is not a trend — it is a competitive advantage.

Sports Cooling Wipes: A Fast-Growing Global Market Segment

Driven by rising health awareness and active lifestyles, sports cooling wipes have become a high-demand functional wipes category worldwide. They are widely used in:

Fitness centers and gyms

Running, cycling, and outdoor sports

Team sports such as football and basketball

Summer commuting, travel, and high-temperature working environments

End users expect sports cooling wipes to deliver:

Immediate cooling and refreshment

Reduction of sweat and sticky skin feel after exercise

Mildness for frequent use

A clean, fresh scent without overpowering fragrance

Meeting these expectations depends not only on the nonwoven fabric, but more importantly on the sports cooling wipes liquid formula.

The Critical Role of Liquid Formula in Sports Cooling Wipes

In sports cooling wipes, the liquid formula determines far more than just the cooling sensation. It directly affects product safety, skin feel, differentiation, and repeat purchase potential.

1. Controlled and Effective Cooling Sensation

A high-quality cooling effect should be:

Fast-acting

Long-lasting

Non-irritating

This requires careful selection and dosage control of cooling ingredients, as well as proper interaction with the solvent system. A professionally designed cooling wipes liquid formula ensures uniform performance while avoiding excessive stimulation or discomfort.

2. Skin Feel and User Experience

After exercise, the skin is typically:

Warm

Sweaty

More sensitive than usual

An optimized liquid formula helps sports cooling wipes achieve:

Non-sticky, lightweight skin feel

Smooth wiping performance

No residue or tightness after use

The right balance between solvents and skin-feel modifiers is essential to deliver a truly refreshing experience.

3. Mildness, Safety, and Global Compliance

For wipes sold internationally, liquid formulations must meet multiple requirements:

Suitable for different skin types

Stable during long-term storage and transportation

Compliant with regulations in different markets

A well-structured liquid formula carefully balances preservation systems, pH control, and ingredient compliance, ensuring safety and consistency from production to end use.

4. Product Differentiation Through Formulation

In a highly competitive wipes market, liquid formulation is a key point of differentiation.

By adjusting the formula, manufacturers can create:

Different cooling intensity levels

Customized solutions for specific sports or usage scenarios

Multi-functional wipes combining cooling with soothing or comfort benefits

This allows wipes factories and brands to build clearer product positioning and stronger market identity.

Why Wipes Manufacturers Prefer Formula-Based Partnerships

As the wipes industry matures, more manufacturers are shifting from simple contract manufacturing to solution-oriented cooperation.

Working with a professional wipes liquid formula supplier helps factories:

Shorten new product development cycles

Reduce trial-and-error costs

Improve batch-to-batch consistency

Quickly adapt to different customer and regional requirements

For sports cooling wipes — where user experience is especially sensitive — a stable, adjustable, and proven liquid formula becomes a long-term technical asset.

Start Now to Win the Summer Market

Although temperatures are still low, summer product preparation is already underway across the industry.

This is the ideal time for wipes manufacturers to:

Plan their summer product portfolio

Test and optimize sports cooling wipes liquid formulas

Establish reliable formulation partnerships

A mature, compliant, and performance-driven liquid formula allows factories to enter the peak season with confidence and maintain competitiveness in global markets.

About Us

We specialize in the development and supply of wipes liquid formulations, serving wipes manufacturers worldwide. Our focus is on providing stable, compliant, and customizable formulation solutions for different application scenarios.

From sports cooling wipes to daily care and functional wipes, we believe that every successful wipes product starts with a well-designed liquid formula.

Partner with us early — and be fully prepared when summer demand arrives.