From April 15th to 17th, 2026, the 33rd China International Household Paper & Sanitary Products Exhibition (CIDPEX) was successfully held in Nanjing. As a key trendsetter for the global household paper and hygiene products industry, this exhibition brought together high-quality companies and professional visitors from around the world.

We also showcased our core wet wipe liquid formulation solutions at the exhibition (booth number: 6B45), engaging in efficient and in-depth exchanges with wet wipe manufacturers from around the world.

Over three days, we gained not only customer resources but also further confirmation of the industry's future.

I. Global Customer Focus: Wet Wipe Competition is Returning to the "Liquid Essence"

At this exhibition, we received wet wipe factory customers from Southeast Asia, the Middle East, Europe, and South America. A very significant change was:

Customers are no longer just focusing on nonwoven fabrics and equipment, but are beginning to pay closer attention to the "liquid formulation itself."

During on-site communication, customers focused on the following:

* The gentleness and low irritation of baby and sensitive skin wipes

* Long-lasting moisturizing and non-sticky user experience

* The safety and regulatory compliance of the preservative system (especially in the EU market)

* The compatibility and stability of the liquid with different nonwoven materials

Our BY series wipes liquid formula, with its comprehensive performance of "gentleness + moisturizing + stability," received high recognition from on-site customers and attracted several to enter the sample testing stage.

II. Industry Trend Confirmation: Wipes are Moving Towards Refinement and Premiumization

Through this Nanjing exhibition, we have further clarified three major trends in the wipes industry:

1. Accelerated Functional Segmentation

Wipes are no longer just a single cleaning product, but are extending to multiple scenarios:

* Antibacterial wipes

* Makeup remover wipes

* Pet wipes

* Kitchen wipes

Different scenarios place completely different requirements on the liquid formula.

2. Safety and Compliance as "Entry Tickets"

Especially for export-oriented wet wipe factories, there is an increasing emphasis on:

Upgrading the preservative system (replacing traditional irritating preservatives)

Ingredient transparency and label compliance

Compliance with EU/FDA and other regulations

3. User Experience as Key to Repeat Purchases

End consumers have very clear requirements for wet wipes:

✔ More moisturizing but not sticky

✔ Softer but not slippery

✔ Safer but still effective

And all of these depend on the liquid formula.

III. What Can We Solve for Wet Wipe Factories?

At booth 6B45, we not only showcase our products but also emphasize our "solution capabilities":

Customized Formula Development

Regulatory adaptation for different markets (Europe, USA, Southeast Asia)

Cost and performance balance optimization

Helping clients improve cost-effectiveness in a highly competitive market

Stability and Compatibility Testing Support

Ensuring the liquid matches the nonwoven fabric and packaging system

Rapid Prototyping and Technical Response

Shortening the new product launch cycle for clients. Many clients expressed their intention to cooperate directly on-site, and we are currently in the sample and formula refinement stage.

IV. From Nanjing to the Global Market

CIDPEX 2026 has ended, but the cooperation has just begun.

Following the exhibition, we have established connections with several overseas wet wipe factories and are currently working on:

OEM/ODM product support

High-end wet wipe product upgrades

Development of compliant formulas for specific markets

Nanjing is just the starting point; our goal remains the same:

Helping global wet wipe factories create more competitive products.

Conclusion

The future competition in the wet wipe industry will no longer be just about price and production capacity, but rather:

Comprehensive competition of formulation capabilities + product experience + compliance capabilities

If you are looking for a more professional wet wipe liquid formulation partner, please contact us.

CIDPEX 2026 Booth: 6B45 (Nanjing)

Focusing on Wet Wipe Liquid Formulation | Serving Global Wet Wipe Factories